www.TellSubway.com – A cookie for a survey? Is it worth your 1 minute?
Survey website : www.TellSubway.com
Survey beneficial : Cookie promotion
TellSubway.com is the customer experience survey site of the Subway chain of restaurants today’s most popular and largest fast food franchise chain which has dislodged erstwhile industry leader from the top spot. With over 35,000 restaurants all over the globe, Subway is riding at the crest of being the most popular among fast food mega chain of restaurants in the United States. While all other companies are reeling from shrinking markets because of the current economic stagnation, Subway appears to be unperturbed! While most companies concentrate on finding ways and means to retain and maintain their current customer base through mega bucks customer satisfaction survey sweepstakes, Subway appears to be unconcerned offering only a cookie to every client who takes the 1 page customer experience survey at www.TellSubway.com.
That’s right. Subway is offering a token one piece cookie to whoever takes the quick survey at www.TellSubway.com. While Subway cookies are just as good as Subway’s popular submarine sandwiches and fresh salads, one can only ask if the free cookie promotion is worth the estimated one minute of your time to finish the quick survey! The survey questions ask about your satisfaction level as far as cleanliness of the facility, the quality of service received, the freshness of food, and other questions.
If you love Subway and a cookie monster yourself, you might as well join the www.TellSubway.com cookie promotion and take the survey – the Subway cookies are good anyway! Here’s how to join make sure you ask for a receipt the next time you visit a Subway outlet. At the bottom of the receipt you will find instructions on taking the Subway customer experience survey. Visit www.TellSubway.com and type in the store ID printed on your receipt. This will let you in to the survey section proper. Answer all the questions and complete the 1 page survey. You will receive a code via email instantly upon completing the survey. Jot down the code on the Subway receipt and present to the same Subway store which issued the receipt for your free cookie. It’s as simple as that.
However, simple as it may seem, the www.TellSubway.com cookie promotion only goes to show that Subway may be taking the value of building and maintaining a base of loyal following during these harsh times of economic stagnation too lightly. This may perhaps be because it is currently enjoying superb ranking among many independent online surveys one of which is the latest Zagat survey by Tim Zagat (Tim Zagat is the world’s most trusted restaurant guru and source of information on where to dine and drink) which placed Subway as the most popular mega chain fast food restaurant in the United States! Amplicate, another online independent rating site did a survey showing Subway to be the most loved fast food restaurant in the country today.
A quick tour of various online forums dealing with fast food restaurants showed Subway getting plenty of positive feedbacks which confirms Zagat’s observation and amplicate.com’s survey results. Could it be that Subway has become too confident of their operational services that they find customer satisfaction surveys irrelevant? If we looked at the bottom line, Subway, despite edging McDonalds in terms of the number of stores world wide earned on $15.2 Billion in revenues last year while McDonald earned $24 Billion. Doesn’t this tell us that www.TellSubway.com should start thinking of juicier customer experience survey promotions in the near term other than a cookie promotion?