Survey website : www.TellASDA.com
Survey beneficial : £1,000 grand prize and 10 £100 prizes.
UK-based grocery chain ASDA has an online campaign that is aimed at soliciting feedback from its customers. Tell ASDA is an online survey launched in 2009. According to the company, the Website www.TellASDA.com has obtained responses from more than 250,000 ever since. The online survey targets customers who drop by any of its locations all over the country. The customer satisfaction survey gives a feeling of importance to patrons, who want to take part on how their favorite grocery could further be improved.
By going to www.TellASDA.com, one would be redirected to the customer satisfaction survey. The Webpage has a simple layout, which is dominated by the yellow-green signature and brand color of the company. The page somehow asks online users to ‘tell ASDA’ their concerns. There is even a statement that asserts how the company pays importance to customers’ opinions. Outstanding is an appeal to let ASDA know how it performed from the last visit of the online user. However, compared to many other customer satisfaction surveys, www.TellASDA.com requires too many information from customers. This could be part of the company’s efforts to make sure it is hearing from actual customers and not hoaxers.
Five types of information are required from the online user. All the data could easily be obtained from the actual purchase receipt of your last ASDA visit. The first information required is the store number located at the top portion of the receipt. The second is the transaction code within it. Third, the survey asks about the transaction total. It is not clear if there is any minimum transaction amount required. The transaction time is also asked. Lastly, the date of visit is required. Thorough analysis suggests that such data would be used by ASDA to better respond and react to every concern that could possibly be raised.
The survey consists of several questions that could be easily answered by respondents. Most of those questions are provided with possible answers so that respondents would only have to choose the one that describes their opinion. An incentive is offered for completing the survey. At stake is a chance to win about £1,000 in the grand draw and up to £100 each month (10 winners are picked monthly). To do this incentive strategy differently, www.TellASDA.com has a button that loads the list of previous winners. Yes, you could be sure people are actually winning the prizes.
Through www.TellASDA.com, the grocery chain is able to hear from their beloved and loyal customers. If you notice likely improvements on the store, you could be certain it has to do with the customer satisfaction survey. Store personnel seems not to get tired in reminding shoppers to get hold of their receipts and check out the customer satisfaction survey at the Web address indicated. There is even a telephone hotline allotted for those who do not feel comfortable filling out surveys through the Internet. ASDA is obviously wondering about what its customers says about the company. The good thing about this is that the company listens and makes necessary actions.