Survey website : www.Mcdonalds-survey.com
Survey beneficial : USD$1,000
In an effort to further attend to the needs, preferences, and demands of its customers, global fast food giant McDonald’s has come up with its own customer satisfaction survey. The online form could be accessed at www.mcdonalds-survey.com. This effort from the company is obviously part of an intention to further build up McDonald’s customer service in most parts of the world, where it has locations. The online survey takes about 10 minutes to complete and is particularly and specially designed to be easily filled up. The questionnaire consists of several simple questions, which require the respondent to simply choose from options provided.
Upon going to www.mcdonalads-survey.com, the online user would be instantly redirected to the starting page. There, the user is given the option to choose the language he/she prefers to use in filling out the form. The survey is of course offered in English and another language, which is based on the user’s location (Spanish, French, etc.). This effort to reach out to non-English speaking customers deserves a round of applause as far as customer satisfaction is concerned. It echoes the company’s intention to serve the world-famous fast food menus to anyone in any part of the globe. Click the language option you choose and you would be redirected to the survey proper.
The next page welcomes the user to the start of the customer satisfaction survey. Here, www.mcdonalds-survey.com intends to sort real McDonald’s customers from posers. The page has the design and layout identical and consistent with the official McDonald’s international and local Websites. At the left portion of the page is a blank field, which the user should fill out with the restaurant number. There even is an instruction about where to get the required data from a customer’s actual receipt. This is commendable as it would help make sure each respondent has actually gone to any of the locations worldwide.
McDonald’s should be applauded for its effort to increase the awareness about www.mcdonalds-survey.com. At the back or at the lower portion of each actual food purchase receipt is a reminder for customers to provide feedback through the Website. The questionnaire is well designed to determine and gauge consumers’ opinion about the overall McDonald’s experience, from the ambience to the menu, down to the hospitality of the crew. However the user uses it, the survey would surely serve as a mouthpiece connecting McDonald’s customers with the management.
To further promote and boost participation, www.mcdonalds-survey.com even runs promos as a form of reward for completing the survey. In many regions around the world, McDonald’s runs the ‘Customer Satisfaction Survey Sweepstakes.’ Through this promo, respondents of the survey are given the opportunity to win any of prizes at stake. Raffle draws are held weekly and monthly on specified dates. To answer possible queries about the sweepstakes, the online site has allotted a special button at the bottom part of the Webpage, which would redirect users to a page about the official rules or mechanics of the raffle. The way one would certainly look at it, most customers would love the survey just like they love McDonald’s.